Watch TV everywhere. AMC Adding "TV Everywhere"to an existing app. With the swift arrival of streaming to AMC's content offering, we were tasked with making visual updates to the exisiting iOS app while adding functionality for TV Everywhere streaming. Melding show branding with channel branding. As part of the app update, we wanted to find a better way to bring AMC's branding and the individual shows' branding closer together to help viewers better associate the shows that they love with AMC. A nice mix of content. In the app users are able to view a wealth of bonus content in addition to a selection of recent episodes. To help users differentiate between the two, we gave full episodes a darkened theater treatment while leaving the bonus content on a lighter background.