Let's wrestle,
brother.

WWE

A new site in the ring.

After the first year of the WWE Network, WWE was looking to expand upon the product offering and bring more engagement and more subscribers to their website.

More video, more social.

With this redesign we wanted to put the quick hits right at the top and help the user get straight into the video content they're most likely looking for. Miss last night's episode of RAW? Want to know what's coming up on Friday's Smackdown? We've got you covered. Below the hero we bubble up relevant content based on the users likes and the wresters he/she follows.

Everything a channel.

With the massive wealth of video content the WWE has created over the years, we wanted to create an experience that allowed the user to get into any type of content, start watching and continue exploring the story lines that have developed over the years.

A freemium model.

As part of this redesign we proposed moving the WWE Network over to a freemium model. With much of the video content on the site being exclusive to WWE Network subscribers, non-subscribers can access videos using a limited number of credits they receive each month. Users can also earn extra credits by attending events, interacting with the community and sharing with their friends.

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